Libya dominates the news agenda as the fight for democracy continues on Europe’s doorstep. Japan, meanwhile, struggles with the aftermath of a magnitude 9.0 earthquake that killed 11,000 people and left thousands without shelter. The aspect that piques the interest of journalists in Britain is the nuclear crisis concerning Japan's damaged reactors, with the environmental impact reaching our shores. Minute levels of radioactive iodine have been detected in Scotland, which is believed to have originated at the Fukushima nuclear power plant. The radioactivity does not pose a threat to human health, but it is an invisible danger, and this heightens public fear and uncertainty. Despite the exceptional nature of the earthquake and the outdated design of Fukushima, there has been a nuclear power backlash outside of Japan, even where the circumstances that lead to this situation could not be replicated. In Germany for example, 200,000 people in four major cities demonstrated against nuclear power. President Merkel's decision to temporarily shut down 7 plants for precautionary inspection was not enough to ease concerns, with the Green Party gaining a conservative stronghold in recent local elections.
The challenge of rehabiliating nuclear power's image, damaged as it is, is not unprecedented. The nuclear age began with the detonation of two nuclear bombs over Japan in 1945; the first demonstration of nuclear power was the wholesale destruction of cities. Hiroshima and then Nagasaki were gutted by firestorms, and their inhabitants killed or scarred by intense thermal radiation, images of which were used for American propaganda. Ten years later, nuclear technology was applied for a peaceful: generating electricity for people’s homes. However, its destructive connotations posed a public-relations problem for a company developing Cold War nuclear technlogies like the atomic submarine and the atomic powered airplane, such as General Dynamics, the US defence contractor. To address this problem they hired Swiss graphic designer Erik Nitsche to design their exhibit for the International Conference on the Peaceful Uses of Atomic Energy in 1955. Nitsche had to contend with the secrecy cloaking General Dynamic’s projects, so he created as the centrepiece of the exhibit a series of six international posters named ‘Atoms for peace’.
In his essay 'Erik Nitsche: The Reluctant Modernist', Steven Heller writes:
Each poster identified a particular aspect of General Dynamics’ research. The most well-known of the series, representing ‘hydrodynamics,’ was a painting of a nautilus shell with the artist’s conception of the Nautilus submarine shooting out of its chamber. It was an indelible logo in its day. Set against a gradated gray background, the shell was a virtual cornucopia of progress. The submarine was not seen as a killing machine, but rather the offspring of progress poised to help the world.
Nitsche translated 'Atoms for Peace' into six different languages: English, Russian, German, French, Hindi and Japanese. This can be seen as an important step in associating with nuclear power a sense of social progress that went beyond Cold War political differences. Nitsche included a biblical quote from Isaiah: "They shall beat swords into plowshares, and their spears into pruning hooks: nation shall not lift up sword against nation, neither shall they learn war anymore." According to Heller, Isaiah’s testament stood dramatically, albeit ironically, as a backdrop to a model of the hull of the Nautilus submarine. So to explain away the irony of juxtaposing a message of peace with the world’s most powerful warship, Nitsche added a quotation from an Easter message given by Pope Pius XII to the effect that the Nautilus is at last putting nuclear force to the service and not the destruction of men.
During the next 5 years Nitsche would expand the 'Atoms for Peace' poster series with six more, followed by his 'Exploring the Universe' series and 11 posters for General Dynamic's subcompanies.
Times have changed since 1955, and the question of nuclear power's safety has less to do with Hiroshima than Sellafield, Chernobyl or Three Mile Island. The idea of a Dr Strangelove scenario occuring today is improbable, particularly as the US and Russia are no longer enemies and are reducing their nuclear arsenals, although some rouge states aspire to become nuclear states. For the nuclear plant accidents of the past people have long memories, and places that were once relatively obscure now evoke by their names alone their undesired nuclear heritage (even if, as is the case with Sellafield, the place name has been changed). Hopefully, Fukushima will not rank amongst these. However, addressing people's concerns about nuclear safety is a challenge to which governments will have to rise. As the Arab Spring protests push up the price of oil, the question of how we will meet our energy needs in the future in an affordable and sustainable way will be asked more frequently. Fossil fuels are also dirty. Renewable sources may be prohibitively expensive and unreliable for decades. It is likely that nuclear power will, at least in the short term, play a big part in achieving energy security.








